CATHOLIC SECONDARY COLLEGE 7-12 – GRAFTON, NSW AUSTRALIA

IN CONJUNCTION WITH McCLEAN MARKETING

PHOTOGRAPHY BY AURORA BELLE PHOTOGRAPHY

McAuley Catholic College has a long history in the Grafton / Clarence Valley region of NSW; its origins began in the late 1800s with the Sisters of Mercy and Marist Brothers.

The College was renamed McAuley Catholic College in 2004 (after an amalgamation of 3 schools in 1990), and developed a new logo at that time. Working in close collaboration with Kirstie McClean of McClean Marketing, evoke design made a minor colour change to the logo and developed a fresh and professional brand and approach to marketing collateral.

A campaign was developed with a coordinated suite of materials which has raised the profile of the college and contributed to an increase in enrolments and prominence in the community.